Gustav Puncher is a retired ostler from Cheltenham, VIC. He first came to prominence when he served in the iambic brigade during the first poetry war of 1971. Puncher is known for his meticulous attention to detail when typesetting. When he designed the Puncher & Wattmann offices in Glebe, the plans were drawn up in picas (which caused a few problems with the builders), such was the degree to which typesetting took over his life. He fell into a major depression in the 1990s, largely a consequence of his addiction to Malteasers and his inability to adjust to the digital age.